Skip to content


Trading card stores in california

trading card stores in california

Fantastic Collectibles providing Trading Card Store in Manteca, California. gentlemen to our awe inspiring collectibles shop, located in Manteca, CA. Buy and sell trading cards locally or have something new shipped from stores. Discover sports, fantasy, and collectable trading cards for sale on Marketplace. In 2005, Talkin' Sports and Gamus Distribution merged and became GTS Distribution. GTS services retail accounts only and does not sell to the general public.
trading card stores in california
trading card stores in california

Trading card stores in california -

Board Game Honor". BoardGameGeek. Retrieved February 23, 2020.
  • ^"2013 Golden Geek Best Card Game Nominee

    NFL Linebacker Opens "Nerdy" Trading Cards Store In Native Ventura County


    It might not be what you expect a football player to be doing now that the Superbowl is over and another champion has been crowned.

    However, NFL Linebacker and Ventura County-native Cassius Marsh is opening a unique store in his home town - trading cards. 

    As the finishing touches are being done at this unique Ventura County store, inside - and taking up quite a lot of the space - is the owner, 6ft 4in, 269lb NFL linebacker Cassius Marsh.

    Marsh has played four seasons in the NFL, most recently finishing the season for the Pittsburgh Steelers.

    He grew up in the area and attended Oaks Christian School in Thousand Oaks. 

    It may be a niche market, but Westlake Village-native Marsh is using his free time this off-season to open Cash Cards Unlimited, a storefront/ecommerce-based marketplace to buy, sell and trade Magic: the Gathering, Pokémon and sports playing cards.  

    "The store is a passion project for me. It's turned into something with the potential to be a huge business because of what the trading card market is doing, but I've been into trading cards since I was a young kid," Marsh told KCLU. 

    Marsh says he first found the game when he went to a Simi Valley store when he was 11-years-old and saw folks playing Magic: the Gathering.


    Credit KCLU News

    He describes the game as "fantasy-world type stuff...a mix of Harry Potter...Dungeon and Dragons Marvel...everything nerdy really," with a huge worldwide following.  

    He admits that as a "natural competitive person," he was drawn to the game play, but also admires the art-work on the cards. 

    A big part of his plan is to bring this fanatical community into the mainstream – and it's hard to imagine there’s much that manages to stand in his way. 


    'The hobby is very much alive': Four friends open sports trading card store in New Bedford

    NEW BEDFORD — The COVID-19 pandemic has brought with it a resurgence to trading and collecting sports cards — bringing hobbyists and professionals back into the fold. Now, New Bedford is in on the action.

    The Kard Shop, on the corner of Pleasant and Union streets, was born when four friends — Brandon Santiago, Luke Whalen, Keith Pereira and Ryan Nunes — fell back in love with collecting cards.

    “During the pandemic, when the world kind of slowed down, it gave everybody an opportunity to focus on the things that matter…and reaching back into your past, and connecting with things that made you happy,” said co-owner Santiago, 36.

    How to help business owners: 10 tips for supporting small businesses

    “It was something that I enjoyed with my family and my brothers,” he said. “Everybody watches sports, everybody enjoys keeping track of the players and stats, but with the cards, it gives you a little more skin in the game and you feel like you're in on the action.”

    In the last 18 months the overall trading card industry has skyrocketed in popularity. In 2020, eBay published a report that the market had increase by nearly 150%, selling over four million cards. In the first six months of 2021, the market doubled again.

    “The hobby is very much alive, thriving and also growing rapidly,” Santiago said. On Aug. 16, a Honus Wagner card sold for $6.6 million dollars — setting the world record. Wagner played baseball for the Pittsburgh Pirates from 1897 to 1917.

    'People need to shop local': Hard-hit stores look to Small Business Saturday for boost

    “Very few people even knew that the hobby was returning, and a thing again,” Santiago added. “We really enjoyed that part more than anything… being able to inform people that and having fun conversations and going through collections that people had brought in from their dusty basements.”

    Opening The Kard Shop

    Santiago says the shop first launched as a solo booth in a local barber shop. He and his friends set up a glass case, full of cards, to put feelers out to the local crowd. To their surprise, it instantly grew in popularity.

    “It turned into something we were just doing for fun,” he said. “And then it was like, ‘Oh, wow, this could really be something.’” After two months of renovations, the store officially opened on Aug. 1.

    Santiago says what’s special about their shop is that when you first enter the building, the hallway is sort of creepy and outdated. But, once you enter the shop, it’s like stepping into a different world.

    “It takes you away from real life for a moment,” he said.

    The room is bright, airy and with floor to ceiling windows. There’s a flat screen television, black countertops, glass casings and LED lighting everywhere. But the main attraction is the impressive card wall featuring 2,000 cards from Santiago and his co-owners’ private collection.

    Podcasts to Listen To: About the Cards and the best sports card podcasts to listen to

    “Our store is not the typical, you have to walk in, and we're gonna pressure you to buy some cards,” Santiago added. “We have waters, coffee and drinks, comfortable couches, tables, books for people to go through.

    “We really want to create that fun, safe environment where people come in and enjoy their time in the store to learn.”

    Who is who in the trading card game

    Santiago, who was born and raised in the South End and graduated from New Bedford High School in 2003, has been extensively researching and investigating the trading card industry.

    “We kind of found that there's four different groups of people that are in this market,” he said.

    The first group are the investors who purchase sports cards when they dip in market value and resell them when their worth increases again.

    “It really has a correlation between the card game and the stock market,” Santiago added. “If it's a baseball game, the guy hits three or four more home runs than anybody else, the price of the card can skyrocket. If somebody gets injured, the card dips immediately.”

    The second group are the resellers and flippers who Santiago says are opportunists, buying card boxes in bulk and then reselling them at a higher price months later. The third group are the hobbyists who are just in it for the thrill of opening packs or chasing a specific card to add to their collection.

    And finally, the fourth group, are the card shop owners who like to teach people and keep the hobby alive for future generations.

    “We are a group of guys that love the hobby, been collecting for a while now, and want to help others reconnect with the hobby that has probably brought them joy at one time,” Santiago said.

    Collaborating with the community

    Santiago also says another main goal of their business is to offer collaboration opportunities among other small businesses in the city. “We really want to be rooted in the community,” he said.

    Located next door to The Kard Shop is Besteas Bubble Tea. Visitors who order the “Pikachu Punch” will receive a ticket to come to The Kard Shop and exchange it for a free pack of Pokemon cards. Santiago says they’ve already given away 425 packs.

    The shop is also participating in a modified version of the “paperclip challenge” – a recently viral TikTok challenge in which people take a paperclip and trade items to try and get a car or house.

    Pandemic trends: New Bedford Pokemon Go trainers amped up play during COVID-19

    In the store, there’s a card on display and if someday has a card of equal or greater value, they can simply take the card and leave their card behind. Santiago’s goal is to get a card valuable enough to sell and purchase 300 card boxes to giveaway to kids trying to get into the hobby that may not have the funds.

    “At the end of the day, we're not curing cancer or doing anything like that,” Santiago said with a chuckle. “But we're connecting with our community. And we're trying to really secure our roots here and do something fun, positive and get more people involved.”

    Standard-Times staff writer Seth Chitwood can be reached at [email protected] Support local journalism by purchasing a digital or print subscription to The Standard-Times today.



    Upper Deck Company

    American trading card company

    The Upper Deck Company, LLC (colloquially as Upper Deck and Upper Deck Authenticated, Ltd. in the UK), founded in 1988, is a private company primarily known for producing trading cards. Its headquarters are in Carlsbad, California,[3][4] United States.

    The company also produces sports related items such as figurines and die-cast toys on top of having exclusive agreements to produce memorabilia (under the brand name "Upper Deck Authenticated") with such athletes as Michael Jordan, Tiger Woods, LeBron James, Ben Simmons, Wayne Gretzky, Connor McDavid and Serena Williams. Under the Upper Deck Entertainment name, the company also produced card games such as World of Warcraft and Vs. System.

    Upper Deck is also the current licensor of the O-Pee-Chee brand since 2007, having released several baseball and ice hockey card collections.[5]

    Company history[edit]

    On December 23, 1988, Upper Deck was granted a license by Major League Baseball to produce baseball cards, and just two months later, on February 23, 1989, delivered its first two cases of baseball cards to George Moore of Tulsa's Baseball Card Store in Tulsa, Oklahoma. Upper Deck sold out its baseball cards midway through this inaugural year, then pre-sold its entire 1990 baseball stock before the year began.

    The 1990 set included the industry's first randomly inserted personally autographed and numbered cards of sports superstars. All Upper Deck brands bear an exclusive trademark hologram, and Upper Deck was named "Card Set of the Year" every year from 1989 to 2004.[6]

    Paul Sumner created the Upper Deck concept in 1987. He worked in printing sales and came up with the idea for a premium card. When he heard about card counterfeiting, he realized that he knew a way to protect cards. He had studied holograms in college and had used them in printing his company's brochures.[7] He hired Robert Young Pelton to design and produce a prototype. Pelton designed and produced the cards for Upper Decks first three-year rise. Pelton's agencies, Pelton & Associates and Digital Artists, were replaced by Chiat/Day. Paul Sumner resigned with the understanding that he would be known as the "Co-Founder of Upper Deck", something that the company's owner and CEO, Richard McWilliam, recognized until McWilliam's death in 2013.

    On March 20, 1990, The Upper Deck Company was granted licenses by the National Hockey League and National Hockey League Players Association to produce hockey cards. The company also obtained licenses from the National Football League and the National Basketball Association in 1990, making the Upper Deck Company the first trading card company in 10 years to be licensed by all four leagues. Upper Deck established itself so quickly that it rivaled Topps, which had been considered the standard, and other companies such as Fleer, Donruss and Score. By 1991, the company built a 250,000-square-foot (23,000 m2) plant of brown marble and black glass on a hilltop 30 miles (48 km) north of San Diego.[7]

    After Upper Deck introduced its premium baseball series, other companies followed with improved photography, better design and higher-quality paper stock. The sports card market grew from $50 million in 1980 when Topps's monopoly was broken by Fleer, to a $1.5 billion industry in 1992.[7] Hall of Famer Reggie Jackson, served as an adviser in the early 1990s.[8] Jackson would also serve as the inspiration for the first certified autograph card inserted into trading cards with the company's "Find the Reggie" campaign. A massively successful promotion for the Upper Deck brand, the triple portrait of Jackson, remains an iconic image among baseball card collectors.[9]

    At the beginning of the 1992–93 NHL season, Upper Deck made Patrick Roy a spokesperson. Roy was an ideal choice as he was a hockey card collector, and his collection amounted to over 150,000 cards. An ad campaign was launched and it had an adverse effect on Patrick Roy's season. Upper Deck had a slogan called “Trade Roy”, and it was posted on billboards throughout the city of Montreal.[10] A Journal de Montreal poll, published on January 13, 1993, indicated that 57% of fans favoured trading Patrick Roy.[10] Before the trading deadline, Canadiens General Manager Serge Savard insisted that he would consider a trade for Roy.[11] The Canadiens ended the season by winning only 8 of their last 19 games.[12]

    Upper Deck was also the first to insert swatches of game-used material into cards when it made jersey cards in 1997 UD Basketball. The insert set was called Game Jersey and a similar set followed in baseball the next year, where UD cut up game-used jerseys of Ken Griffey, Jr., Tony Gwynn and Rey Ordóñez.

    In 1999, Upper Deck Company spent in excess of $1.1 million in acquiring vintage baseball memorabilia items at the Barry Halper Collection auction held at Sotheby's in New York City.[13] One of the items was a Ty Cobb jersey that Upper Deck paid $332,500 for. As part of a sweepstakes prize, it gave the jersey to 14-year-old Robert Shell of Milwaukee. At the time, the estimated tax Robert was going to pay on the prize was $125,000. The amount, his mother said, would force the family to sell the jersey.[14]

    Previous Upper Deck logo used until early 2008

    In May 2005, Richard McWilliam was honored at the sports collectible industry's annual trade convention in Hawaii as the industry's "most influential" person of the past 20 years.[6] In addition to McWilliam's award, Upper Deck was also recognized for the debut of its legendary[15] 1989 baseball trading card set, which included the then 19-year-old centerfielder Ken Griffey, Jr., as the "most influential" event of the past 20 years. The list of nominees was created and voted upon by the editorial sports staff of F+W Publications (organizers of the conference and the parent organization of popular collectibles magazines such as Sports Collectors Digest, Trade Fax, Tuff Stuff, and Card Trade).[6]

    In July 2005, Upper Deck won the liquidation auction of former competitor Fleer-SkyBox International's brand name, assets, and business model, as well as the Fleer collectibles die-cast business assets. In March 2007, Upper Deck made an offer to buy competitor Topps,[16] competing with Madison Dearborn Partners and Tornante Company, the eventual buyer.

    Upper Deck originally included the year of the trading card set's release on its logo, with the "19" above "Upper" and the last two digits of the year under "Deck" (but both inside the green diamond). This practice was dropped midway through the 1994 season. In 2008, Upper Deck retired the green diamond logo and replaced it with a new design that it could better use to market all of its products.

    In 2009, Upper Deck introduced the Diamond Club. Diamond Club members consist of the top individual purchasers and collectors of Upper Deck and Fleer brands throughout the United States, Canada and Japan. The criteria were that the members distinguished themselves not only by the amount of money they spent, but by how they helped to promote these products within the hobby and to other collectors. Diamond Club members receive special promotional items, receive invitations to special events and are invited to an annual summit where they can share ideas with members of Upper Deck while participating in a special reception with one of the company's spokesmen. Fewer than 125 members are chosen to be a part of the program each year.[17]

    On August 6, 2009, Major League Baseball announced it entered into a multi-year deal with Topps giving it exclusive rights to produce MLB trading cards. Upper Deck would retain its rights to produce cards bearing player likenesses via its contract with the MLBPA but will be unable to use team logos or other trademarked images. On February 1, 2010, Major League Baseball filed a federal lawsuit against Upper Deck for trademark infringement.[18] A mutual settlement was announced on March 3, 2010, stating that Upper Deck could continue selling its three current baseball card series (2009 Signature Stars, 2009 Ultimate Collection and 2010 Upper Deck Series One), although they are prohibited from using any MLB trademarks (including team logos and names) in any of their future baseball products. Despite this limitation, Upper Deck commented that they would still continue to produce baseball-related cards without the use of those trademarks.[19]

    On September 29, 2009, Upper Deck created the company's first-ever packs of Finnish- and Swedish-language Victory hockey cards to go on sale in those markets.[20]

    In February 2010, Blizzard Entertainment ended its licensing deal with Upper Deck. Upper Deck had previously produced the World of Warcraft trading card game.[21]

    On April 7, 2010, Upper Deck announced it would no longer be licensed to produce NFL trading cards. Upper Deck spokesperson Terry Melia noted on his Twitter account that, "UD was unable to come to terms with NFL Properties. No NFL Properties-licensed football cards from UD in 2010." Upper Deck owner Richard McWilliam said, "Over the past year, Upper Deck has attempted to negotiate a new licensing deal with NFL Properties. Unfortunately, despite our best efforts, we were not able to reach agreeable terms, and therefore will not be issuing any NFL Properties-licensed trading cards for the 2010 season. Upper Deck will continue to focus on its exclusive license agreement with the Collegiate Licensing Company and co-exclusive agreements with NHL Enterprises and the NHL Players Association, as well as its multiple entertainment licenses.”[22]

    On January 8, 2015, Panini America acquired the Collegiate Licensing Company exclusive trading card agreement that Upper Deck formerly owned.

    DeWayne Buice[edit]

    DeWayne Buice, then a California Angels pitcher, would later become one of Upper Deck's founding partners. In November 1987, Buice walked into The Upper Deck, a trading card store. Store owner Bill Hemrick noticed Buice and the two struck up a friendship, one that led to Buice's hosting an autograph session at the store. Within weeks, Buice had become one of Hemrick's business partners.[23] Hemrick and his partner Paul Sumner were in the process of starting Upper Deck. Unfortunately, the two lacked the business and personal connections to help land the necessary Major League Baseball Players Association (MLBPA) license, which would allow Upper Deck to use players' names and likenesses on its cards. The only response they received was that the players' union was not accepting another card company for three more years. Buice was told that if he could help secure the license, he would receive a 12 percent stake in the card company. Buice would become a key figure in getting MLBPA officials to agree to a meeting. By the end of the 1988 season, Hemrick and Sumner received the license and by 1989, were making baseball cards.[23]

    By the time Buice retired from professional baseball at the end of the 1989 season, he had collected $2.8 million from Upper Deck. Believing the company owed him even more money, Buice sued Upper Deck executives. After the battle over Buice's stake in the company was settled in court, he became a millionaire who reportedly made $17 million on the deal, far more than he ever made as a baseball player. In two-and-a-half seasons with the Angels, Buice made $212,500.[24]

    Upper Deck was originally scheduled to pay Buice his millions over a four-year period, but due to the 1994 baseball strike, Upper Deck's business stalled. Buice then agreed to a six-year payment plan. Sales in 1995 and 1996 fell so far that for those two years, virtually all the company's profits went to Buice.[23]

    On the day in 1998 that Upper Deck cut Buice his final check, the company threw a party at its Carlsbad, California, headquarters. The top brass ordered employees to work just a half day. Later that year at the Christmas party, Upper Deck CEO Richard McWilliam told employees the company's deal with Buice was the worst deal it had ever done.[23]

    1989 set and Ken Griffey, Jr.[edit]

    In the 1989 Upper Deck baseball set, Ken Griffey, Jr. was selected to be featured on card number one.[25] The decision to make Griffey, Jr. the first card was reached in late 1988.

    A teenage employee named Tom Geideman was the one who suggested the use of Griffey as its choice for the number-one card.[26] Traditionally, Topps had a system for reserving various numbers in their sets (such as numbers 1 and 100) for the biggest stars in the game. Geideman decided that a top prospect should be honored with the number one card in the inaugural 1989 set. After reviewing Baseball America, Geideman narrowed the list of candidates to four: Gregg Jefferies of the New York Mets, Gary Sheffield of the Milwaukee Brewers, Sandy Alomar, Jr. of the San Diego Padres, and Ken Griffey, Jr. Geideman was a Mariners fan and decided that Ken Griffey, Jr. should be the prospect featured on card number one of the 1989 set.[25]

    At press time, Griffey had not yet played a major league game, so Upper Deck used an image of Griffey in a San Bernardino Spirit uniform.[25] Competitors such as Score and Topps neglected to include a card of Griffey in their regular 1989 sets. Both brands would make a card of Griffey in their end of year Traded sets. Such neglect helped Upper Deck gain exposure due to the popularity of Griffey in the 1989 MLB season.

    Despite the popularity of the Griffey card, it was not a scarce card. The card was situated in the top left hand corner of the uncut sheets and was more liable to be cut poorly or have its corners dinged. Company policy was that if a customer found a damaged card in its package, the company would replace it.[25] Many Griffey cards were returned and the result was that Upper Deck printed many uncut sheets (sheets consisting of 100 cards) of just the Griffey card.[25] According to Professional Sports Authenticator, the Ken Griffey, Jr. would become the most graded card of all time with the company. PSA graded over 50,000 of the cards. The Beckett Grading card service has evaluated over 25,000 of the Ken Griffey, Jr. rookie cards.[25]

    High end sports cards and insert sets[edit]

    Memorabilia and relic cards[edit]

    Upper Deck has changed its practice of using materials certified as "Worn" by the player depicted on the front of the card. The changed wording on the backs of Upper Deck insert cards makes it less clear as to how the materials were used or what player wore the item.

    • EXAMPLE: Steve Nash card 2004 (back of card): On the front of this card is an authentic piece of a jersey WORN by Steve Nash as a member of the Dallas Mavericks in an NBA game.
    • EXAMPLE: Jermaine O'Neal card 2006 Exquisite (back of card)" On the front of this is a piece of memorabilia that has been certified to us as having been USED in an NBA game.

    Upper Deck's authenticity has been questioned in regards to players' jersey and uniform materials, but with no real founding. The cards state that the inserted items are known to Upper Deck to have been used or worn, and authenticity is certified by third-party memorabilia vendors. Some of Upper Deck's jersey materials are harvested at events like rookie photo shoots, during such events, players will wear provided uniforms to generate event-worn material that never sees the field of play, but these practices are reserved to rookies or retired players.

    Collectors still debate and question the authenticity of such 'memorabilia", which often includes items manufactured specifically for insert cards, patches, and other desirable content.

    NBA Exquisite Collection[edit]

    Upper Deck premiered its NBA Exquisite Collection line in the 2003–2004 season. Each pack contained five basketball cards; one veteran base card numbered to 225, one autographed rookie card featuring a piece of patch worn by the player numbered to 99 or 225, one game worn jersey card, one autographed/patch insert card, and a fifth card that was either a low numbered parallel or an additional autographed patch card. Suggested retail price of the product was $500, making it the most expensive basketball card product ever produced at the time (the few packs that remain unopened now sell for over $4,000). Autograph cards include veterans such as Michael Jordan, Patrick Ewing, Kobe Bryant, Kevin Garnett, LeBron James, Dwyane Wade, and Carmelo Anthony. The most sought after cards from the line include the autographed/patch rookie cards numbered to 99 (LeBron James, Darko Milicic, Carmelo Anthony, Chris Bosh, Dwyane Wade, and Udonis Haslem), the Limited Logos inserts which feature an extra large jersey patch piece and autograph, and the autographed/patch rookie parallels serial numbered to the player's jersey number.

    Other Exquisite Collection series[edit]

    In view of the Exquisite series' success, the company has released 2004–05 and 2005–06 basketball sets, a 2005 football line, and an analogous 2005–06 hockey line called The Cup. The football line, which includes autographed rookie "patch" cards, is the most popular of the series. Variants of these cards, called the Gold Series, are limited to runs of 25 or 99 cards. The company's Exquisite-branded baseball series were introduced first as premiums in lower-end Upper Deck products (including the company's SP Legendary Cuts and Artifacts Baseball lines). In late 2007, the company added another line to its Exquisite Collections brand, focused on rookie players. This recent addition is retailed at US$249 per pack.

    Baseball Yankee Stadium Legacy[edit]

    The Yankee Stadium Legacy set is a 6,742-card compilation chronicling every single game ever played at Yankee Stadium. The card set was manufactured by Upper Deck and made its official debut by being inserted in random packs of Upper Deck's 2008 Series 1 Baseball.[27]

    Other cards in the set commemorate some of the most famous sporting events that have taken place at Yankee Stadium. Some of these events include: Lou Gehrig's "Luckiest Man Alive" Speech (July 4, 1939); Babe Ruth's "Final Visit to Yankee Stadium" (June 11, 1948); Joe Louis vs. Max Schmeling heavyweight title bout (June 19, 1936, Schmeling won), the 1958 NFL Championship between the New York Giants and the Baltimore Colts and Muhammad Ali's title defense against Ken Norton (Sept. 28, 1976).

    Guinness World Records will certify The Yankee Stadium Legacy as the largest baseball card set ever produced, once all the cards are released.[28] The official recognition will take place only after all of the 6,500 cards are released in Upper Deck's various baseball card launches throughout the year.[27]

    The various sets where the Yankee Stadium Legacy cards were inserted into were: Spectrum; Piece of History; SPx; Upper Deck Series Two; SP Legendary Cuts (hobby-only); SP Authentic; UDx; and UD Masterpieces. Upper Deck started a website so that collectors could find out more about the Yankee Stadium Legacy set.[29] Alphanumeric codes found on the backs of Yankee Stadium Legacy cards can be entered at the site, and collectors would be able to use the site to manage their collections online, and track their collections against other collectors via a leader board.

    Tommy Baxter, a 36-year-old from Little Rock, Arkansas, was the first collector to put together Upper Deck's Yankee Stadium Legacy (YSL) Collection.[30]

    NHL Biography of a Season[edit]

    The NHL Biography of a Season cards was a 30-card set capturing the greatest moments of the 2008-09 NHL Season. The cards were available through Upper Deck Certified Diamond Dealers. A collector had to redeem five wrappers of 2008/2009 Upper Deck hockey cards at a participating hobby store and receive an exclusive Upper Deck Biography of a Season card.[31] One new card was available every week throughout the NHL season. The first four cards were:

    • Alexander Ovechkin - NHL single-season record 65 goals by LW
    • Henrik Zetterberg - 2008 Conn Smythe winner
    • Detroit Red Wings - Stanley Cup team photo
    • Steven Stamkos - 1st overall pick in 2008 Draft

    20th Anniversary Program[edit]

    In observance of its 20th anniversary in 2009, Upper Deck released a set that can be found in all of the company's 2009 baseball trading card releases. The massive 2,500 card set commemorated the last 20 years in sports, pop culture, politics, world history and technology.[32] The first cards from the 20th Anniversary Retrospective set were found in 2009 Upper Deck Series One Baseball. An additional element to the set was the 100-card memorabilia set that was found in all sets beginning with 2009 Upper Deck Spectrum Baseball (released on February 24).

    NBA Michael Jordan Legacy[edit]

    In April 2009, the company announcement that longtime company spokesman Michael Jordan would be honored with an 1,170-card tribute insert set chronicling every single Chicago Bulls game Jordan played in. The set will begin with his NBA debut on October 26, 1984 through his final Bulls appearance in Game 6 of the NBA Finals on June 14, 1998. The 1,170-card set will pack out across four 2009 Upper Deck basketball products: Lineage (April 1); Radiance (April 29); Upper Deck (Sept. 22); and First Edition (Sept. 29). Each of the cards will include Jordan's specific box score stats from the game in question. Every card in the set will be given some historical significance as the overall set captures every game Jordan ever played with the Bulls, regular-season and playoff battles included. The cards will fall, on average, 1:4 packs across all four brands.

    In addition to the 1,170 Jordan game cards, Upper Deck also included 100 different game-used memorabilia cards, each one crash-numbered to 23. The cards will sport swatches from Jordan's game-worn jerseys. More than 100 different action photos showing Jordan through the years were used for card front photography.[33]

    Acquired brands[edit]


    Upper Deck acquired the rights to distribute the Yu-Gi-Oh! Trading Card Game from Konami in 2002.[34] That same year, second quarter American sales reached $17 million.[35]

    In October 2008, Konami sued Vintage Sports Cards for distributing Yu-Gi-Oh! Trading Game Cards, along with counterfeit cards. The cards were found in a Los AngelesToys-R-Us.[36] Vintage denied any wrongdoing, claiming they legally obtained all cards (counterfeits included) directly from Upper Deck. Konami added Upper Deck as defendants on December 11.[37] December 2008, Konami announced they were assuming full control over Yu-Gi-Oh! TCG, which includes distribution and customer support. In response, Upper Deck filed a $75 million suit against Konami in Nevada District Court.[38]

    In a January 26, 2009 press release Upper Deck denied allegations of counterfeiting, and stated that Upper Deck would support the Yu-Gi-Oh! community in an upcoming event.[39] On February 26, 2009, Upper Deck was ordered to cease distribution of Yu-Gi-Oh! products, stop using Konami's trademarks and stop promoting itself as an authorized distributor or rights-holder to Yu-Gi-Oh!.[40]

    On January 10, 2010, Judge Valerie Baker Fairbank ruled in a US District Court that Upper Deck had counterfeited the cards, and additionally threw out Upper Deck's countersuit alleging breach of the distribution agreement.[41][42] The next stage of the case began on January 26, 2010, where a jury was to decide whether Upper Deck was liable for counterfeiting the cards. During the opening statement for the defense, Upper Deck's attorney, Richard Howell of Rutan & Tucker stated "The behavior is still undeniably wrong. And I am in here, as counsel for the two defendants, asking you to hold my clients accountable for that behavior; asking you to hold my clients responsible for this conduct that there is no dispute, and there was no disputing even before this case started today, that it was wrong."[43] After the second day of court proceedings, Konami and Upper Deck reached an out-of-court settlement. The terms were not publicly disclosed.[41]

    Maxx racing cards[edit]

    Maxx produced racing cards from 1988 to 1996. Upper Deck started producing racing cards in 1995, acquired the Maxx brand in December 1996[44] and discontinued the line in 2000.[45]


    Upper Deck became licensor of the O-Pee-Chee brand in 2007, after the original Canadian company was sold to Nestlé in 1996. O-Pee-Chee's collections of baseball and ice hockey cards had been commercialised by Topps from 1997 to 2004. Since Upper Deck succeeded Topps as licensor, it has released several collections up to the present day.[5]

    Other brands[edit]

    Upper Deck Entertainment[edit]

    Upper Deck Entertainment (UDE), a division of The Upper Deck Company, used to produce the English, Spanish, Portuguese, German, Italian, and French language versions of the Yu-Gi-Oh! Trading Card Game, a collectible card game, licensed from Konami.[46] Other collectible card games have included the Winx Club trading card game for girls, which has since been canceled, the World of Warcraft Trading Card Game based on the popular MMORPG. UDE lost this license in early 2010. The Marvel Trading Card Game and the DC Comics Trading Card Game, using their proprietary VS System, was canceled in early 2009. It has since been relaunched as VS. System 2PCG. In October 2005, UDE introduced a trading card game based on Nickelodeon's Avatar: The Last Airbender series and the Pirates of the Caribbean films. It has also released many non-game oriented sports-based and multimedia companion trading card sets.

    The Entertainment department was all but dissolved in March of 2010 citing layoffs for a large number of employees.[47] After about a year of hibernation, the Entertainment Department began to rebuild and gained traction again in board gaming with the release of Legendary: A Marvel Deck Building Game[48] Earning industry awards[49][50] and securing large scale mass market placement, the company was back in the driver's seat. Eventually, the department entered the mobile game market with Legendary: DXP.[51]

    Upper Deck Digital[edit]

    Upper Deck Digital uses the latest technology to improve the quality of Upper Deck's web site, company store and product portfolio. One of their accomplishments include the PenCam, Upper Deck's latest authentication innovation. Electronic cards include the e-Card; a trading card with a virtual twin, and the Personalized Trading Card; which allows amateur sports fans to go online and create their own Upper Deck trading card. WebPass is a technology that turns an invisible watermark on a trading card into the collector's key into secret websites.[46]

    Upper Deck International[edit]

    In 1991, Upper Deck introduced its products to the global marketplace with the creation of Upper Deck Europe, headquartered in the Netherlands. With an office in Amsterdam and distribution throughout Europe, Asia and India, the company markets and sells TCG's, Toys, Games and Collectibles that are geared to local consumers. The emphasis is less on sports items and more on toys and games.

    The organization changed its name to Upper Deck International in 2008, reflecting an increasingly broader outlook than Europe alone. In addition to EMEA, Upper Deck International is responsible for Oceania, Japan and Latin America. With offices in Berlin, Paris, London, Milan, Tokyo, Sydney and São Paulo the company is optimally organized for distribution across the globe.[52] Upper Deck International lost the Yu-Gi-Oh license as well in 2009.

    On February 14, 2012, Upper Deck International declared bankruptcy.[53]

    Upper Deck Kids[edit]

    In April 2006, Upper Deck created Upper Deck Kids with the slogan "Get More Than Lucky". Codes printed on the back of cards can be entered on the website to get points which can be redeemed for prizes. In April 2007, a monthly limit of 1000 codes was installed and adults were made ineligible to sign up. New prizes are usually added weekly. Prizes available in the past included autographed memorabilia, sports card boxes, screensavers, desktop wallpapers, video games and systems, among others. The website also encourages you to buy sports cards. Each prize is worth a different amount. Upper Deck Kids also has message boards where kids can talk about sports, trade codes, and gossip, etc. Also, a limit has been put on how many invalid codes you can enter. This is due to multiple hackers that wrote code cracking programs in order to guess all of the possible codes and take all of the prizes for themselves. Additionally, 2006 Upper Deck product's codes may no longer be redeemed for points on the kids website due to avoid "code sharing" amongst members. These 06' codes are often referred to as "accident codes". Code sharing is massive lists of free codes posted on third party sites that can be used to redeem huge numbers of points. Trading codes also takes place on the website as well. Also, in order to encourage kids to buy the most recent Upper Deck products, codes from the backs of cards that are older than six months now are worth half of their original rewards points value.

    Trading cards[edit]


    Upper Deck has covered a wide range of sports through its trading cards collections, currently focusing on few of them. Some of the collections released by the company include:


    Group Licenses
    ArtistsChristina Aguilera
    ComicsAvengers Assemble!, Deadpool, Marvel Comics
    GamesWorld of Warcraft
    MoviesAvengers: Age of Ultron, Avengers: Infinity War, Alien, Guardians of the Galaxy, James Bond 007, Space Jam, Spider-Man 2
    TV programsAmerican Idol, X-Files, Dinosaur King


    Under the executive direction of McWilliam, Upper Deck became known as a litigious company. Stars like Mickey Mantle, Kareem Abdul-Jabbar and Ted Williams, Upper Deck employees, vendors and even licensors were forced to the courts to settle simple disputes with McWilliam. Pelton & Associates successfully froze all of Upper Deck's product shipments after they proved to the court that they actually owned the custom logos, designs and packaging and that Upper Deck had not paid them.[citation needed]

    Konami - After Upper Deck admitted to counterfeiting cards, the lawsuit was settled out of court.

    MLB - filed a federal lawsuit in New York against Upper Deck, accusing the company of trademark infringement and illegally selling cards that feature official team logos and uniforms. The complaint also notes that Upper Deck owes MLB $2.4 million.[54]

    Kareem Abdul-Jabbar - Upper Deck used six photos of Abdul-Jabbar during his college years without permission. The photos were part of a trading card series called "Greats of the Game," which also had Abdul-Jabbar's name and signature. "Abdul-Jabbar never authorized the production of the cards," the suit reads according to Courthouse News. "In fact, at all times, Upper Deck was fully aware that Abdul-Jabbar had never authorized Upper Deck to use his photograph, name and signature for college-themed cards, and Abdul-Jabbar had previously rejected Upper Deck's request for such authorization." Upper Deck has yet to respond to the allegations.[citation needed]

    American International Specialty Lines Insurance Company - This case arose out of an insurance policy that The Upper Deck Corporation (“Upper Deck”), purchased from American International Specialty Lines Insurance Company (“AISLIC”). The policy insured a tax strategy that KPMG, an accounting firm, developed for Upper Deck. The IRS investigated the tax strategy and determined that it constituted an improper tax shelter. Upper Deck then settled with the IRS for $80 million in back taxes and interest, and with the California Franchise Tax Board for $17 million in back taxes and interest.

    After AISLIC rejected Upper Deck's claim that the policy covered the loss incurred as a result of the settlement, Upper Deck and its Chief Executive Officer, Richard McWilliam, filed a complaint in the United States District Court for the Southern District of California seeking, inter alia, a declaratory judgment that the policy issued by AISLIC covered the loss. Subsequently, the district court granted AISLIC's motion to compel arbitration.

    A three-member panel of arbitrators held that Upper Deck and McWilliam were not entitled to coverage because Upper Deck had abandoned the tax strategy that AISLIC had insured. The district court confirmed the arbitration award.[55]

    See also[edit]

    Further reading[edit]



    1. ^"Upper Deck Lands Paul Meyer as Company's New President". Upper Deck. June 1, 2010. Archived from the original on September 22, 2012. Retrieved June 3, 2010.
    2. ^Lewis, Brett J. (June 1, 2010). "Paul Meyer Named New President Of Upper Deck". The Cardboard Connection. Archived from the original on June 6, 2010. Retrieved June 3, 2010.
    3. ^"F.A.Q.sArchived 2010-12-01 at the Wayback Machine." Upper Deck Company. Retrieved on April 17, 2011. "Our corporate headquarters is located in the beautiful, seaside community of Carlsbad in San Diego's North County."
    4. ^"FAQsArchived 2011-08-14 at the Wayback Machine." Upper Deck Company. Retrieved on April 17, 2011. "5909 Sea Otter Place Carlsbad, CA 92010"
    5. ^ abO-Pee-Chee baseball cards history on
    6. ^ abc"Upper Deck Chairman Richard McWilliam Honored as Industry's 'Most Influential' Person of the Past 20 Years at Annual Hawaii Trade Conference". The Upper Deck Co, LLC. Trading Card Central. March 10, 2005. Archived from the original on June 11, 2009. Retrieved May 22, 2010.
    7. ^ abcSandomir, Richard (October 4, 1993). "Upper Deck Shakes Up Trading-Card Industry". New York Times. Archived from the original on September 29, 2013. Retrieved May 22, 2010.
    8. ^Berkow, Ira (August 1993). "BASEBALL; Mr. October Is Now A Man For All Seasons". The New York Times. Archived from the original on January 18, 2016. Retrieved April 26, 2018.
    9. ^"Upper Deck's 'Find the Reggie' Launched Chase Card Craze". March 4, 2014.
    10. ^ abPatrick Roy, winning, nothing else, p. 296, by Michel Roy, translated by Charles Phillips, 2008, John Wiley & Sons, Mississauga, ON, ISBN 978-0-470-15616-2
    11. ^Patrick Roy, winning, nothing else, p. 297, by Michel Roy, translated by Charles Phillips, 2008, John Wiley & Sons, Mississauga, ON, ISBN 978-0-470-15616-2
    12. ^Patrick Roy, winning, nothing else, p. 299, by Michel Roy, translated by Charles Phillips, 2008, John Wiley & Sons, Mississauga, ON, ISBN 978-0-470-15616-2
    13. ^"The Upper Deck Company Spends $1.1 Million at Sotheby's Barry Halper Baseball Memorabilia Auction". PR Newswire. HighBeam. September 30, 1999. Retrieved May 22, 2010.[dead link]
    14. ^Dohrmann, George (August 14, 2000). "Go Figures". Time Inc. Sports Illustrated. Retrieved May 22, 2010.
    15. ^Rovell, Darren (May 29, 2008). "The enduring popularity (and ubiquity) of the 1989 Upper Deck Ken Griffey Jr. card". Slate. Archived from the original on August 27, 2011. Retrieved August 22, 2011.
    16. ^"Upper Deck, Eisner group both seeking to buy Topps". The Associated Press. ESPN. May 24, 2007. Archived from the original on April 13, 2009. Retrieved May 22, 2010.
    17. ^"Upper Deck Sports: Diamond Club". Upper Deck. Archived from the original on May 23, 2009. Retrieved May 22, 2010.
    18. ^O'Keeffe, Michael (February 1, 2010). "Major League Baseball Properties filed federal lawsuit against Upper Deck for trademark infringement". NY Daily News. Archived from the original on February 5, 2010. Retrieved May 22, 2010.
    19. ^"Upper Deck Settles Lawsuit with Major League Baseball". Upper Deck. March 3, 2010. Archived from the original on July 26, 2011. Retrieved May 22, 2010.
    20. ^"Upper Deck Celebrates NHL Premiere Games; Expands Hockey Business into Sweden, Finland". Upper Deck. September 29, 2009. Archived from the original on November 5, 2010. Retrieved May 22, 2010.
    21. ^Carnell, Brian (March 4, 2010). "Upper Deck Loses World of Warcraft TCG License". Brian Carnell. Archived from the original on February 17, 2011. Retrieved May 22, 2010.
    22. ^Olds, Chris (April 7, 2010). "Upper Deck loses NFL card license". Beckett. Archived from the original on May 5, 2010. Retrieved May 22, 2010.
    23. ^ abcdRovell, Darren. "'Hungry' journeyman Buice enjoys his millions". ESPN. Archived from the original on April 24, 2011. Retrieved May 22, 2010.
    24. ^"DeWayne Buice Statistics and History". Baseball Reference. Archived from the original on August 10, 2010. Retrieved May 22, 2010.
    25. ^ abcdefMint Condition: How Baseball Cards Became an American Obsession, p.167, Dave Jamieson, 2010, Atlantic Monthly Press, imprint of Grove/Atlantic Inc., New York, NY, ISBN 978-0-8021-1939-1
    26. ^Mint Condition: How Baseball Cards Became an American Obsession, p.166, Dave Jamieson, 2010, Atlantic Monthly Press, imprint of Grove/Atlantic Inc., New York, NY, ISBN 978-0-8021-1939-1
    27. ^ ab"Upper Deck Releases Record-Setting Card Collection: The Yankee Stadium Legacy Set!". Upper Deck. January 18, 2008. Archived from the original on July 29, 2010. Retrieved May 22, 2010.
    28. ^"Yankee Stadium Legacy Set Aims to be Largest Baseball Card Set Ever". About. January 19, 2008. Archived from the original on July 27, 2010. Retrieved May 22, 2010.
    29. ^"Yankee Stadium Legacy". Upper Deck. Archived from the original on July 9, 2010. Retrieved May 22, 2010.
    30. ^"6,600 Card Yankee Stadium Legacy Set: Complete". Sports Collectors Daily. November 24, 2008. Archived from the original on July 16, 2011. Retrieved May 22, 2010.
    31. ^"Upper Deck Sports: NHL Biography of a Season". Upper Deck. Archived from the original on February 1, 2010. Retrieved May 22, 2010.
    32. ^"Upper Deck Unveils a Set Twenty Years in the Making". Upper Deck. February 2, 2009. Archived from the original on September 5, 2009. Retrieved May 22, 2010.
    33. ^"Upper Deck Releases the Michael Jordan Legacy Collection!". Upper Deck. April 1, 2009. Archived from the original on December 1, 2010. Retrieved May 22, 2010.
    34. ^Lauria, Peter (January 12, 2010). "Hitting the 'deck': Suit puts big crease in baseball card maker". New York Post. Retrieved May 22, 2010.
    35. ^Belson, Ken (October 6, 2002). "Business; Rival to Pokémon Keeps Market Hot". New York Times. Archived from the original on November 5, 2015. Retrieved May 22, 2010.
    36. ^"Counterfeit 'Yu-Gi-Oh!' Rares: Konami Sues Vintage Sports Cards". ICV2. December 30, 2008. Archived from the original on January 7, 2010. Retrieved May 22, 2010.
    37. ^"Upper Deck Source of Counterfeit 'YGO' Cards?". ICV2. January 26, 2009. Archived from the original on January 7, 2010. Retrieved May 22, 2010.
    38. ^"Konami Takes over 'YGO TCG': Upper Deck Files Suit". ICV2. December 12, 2008. Archived from the original on January 7, 2010. Retrieved May 22, 2010.
    39. ^"Court Rules in Favor of Upper Deck". Upper Deck. January 26, 2009. Archived from the original on April 28, 2009. Retrieved May 22, 2010.
    40. ^"Konami Gets Injunction". ICV2. February 27, 2009. Archived from the original on January 7, 2010. Retrieved May 22, 2010.
    41. ^ ab"Konami Digital Entertainment, Inc Prevails in Lawsuit against the Upper Deck Company". Anime News Network. January 13, 2010. Archived from the original on March 25, 2010. Retrieved May 22, 2010.
    42. ^"Upper Deck-Konami case settled before 2nd day of trial". Beckett. January 26, 2010. Archived from the original on February 3, 2010. Retrieved May 22, 2010.
    43. ^Olds, Chris (February 3, 2010). "Konami blasts Upper Deck in statement on settled Yu-Gi-Oh! counterfeiting case". Archived from the original on April 26, 2010. Retrieved May 22, 2010.
    44. ^. The Kansas City Star. February 2, 1997. p. C15.
    45. ^"Maxx Card Collection". Beckett. Archived from the original on April 13, 2010. Retrieved May 14, 2010.
    46. ^ ab"The Upper Deck Company: Overview". Upper Deck Company. 2008. Archived from the original on August 6, 2008. Retrieved March 25, 2014.
    47. ^Freeman, Mike (May 6, 2010). "Upper Deck cuts 119 workers off payroll". San Diego Union-Tribune. Retrieved February 23, 2020.
    48. ^"Legendary: A Marvel Deck Building Game". BoardGameGeek. Retrieved February 23, 2020.
    49. ^"2013 Origins Awards Best Traditional Card Game Nominee

      Target pulls Pokémon cards, sports trading cards after fight

      Target said it will pause sales of Pokémon cards and sports trading cards, citing safety concerns for shoppers and employees.

      In a statement emailed to USA TODAY, the retailing giant said the cards will still be available to purchase on its website.

      Effective May 14, Target will suspend sales of MLB, NFL, NBA and Pokémon trading cards in stores, the retailer said.

      Last week, police in Brookfield, Wisconsin, said a fight broke out at a Target store after a disagreement over cards, according to The Milwaukee Journal Sentinel, part of the USA TODAY Network. Police said the altercation ended after a man who had been attacked by four others pulled out his gun.

      ‘There were six. And now there’s zero’: Restaurant industry grapples with lack of diversity in executive ranks

      Use Amazon? Make these 5 changes to protect your privacy

      Pokémon trading cards have surged in popularity, leading to shortages. According to a support page for the game, the Pokémon company is aware of issues tied to higher demand and global shipping constraints.

      "We understand this inconvenience can be disappointing for fans, and we are working to address it where it is within our control," the message reads.

      Older Pokémon cards fetch hundreds of thousands of dollars at auction. CNN reported a rare Charizard card was sold in March by Goldin Auctions for nearly $400,000.

      Interest has expanded to the sports trading card business during the pandemic. This year, the Chicago Tribune reported a rare Mickey Mantle card sold for a record $5.2 million.

      Follow Brett Molina on Twitter: @brettmolina23.


      Board Game Honor". BoardGameGeek. Retrieved February 23, 2020.
    50. ^
    51. ^"Upperdeck International". Upper Deck. Retrieved May 22, 2010.
    52. ^"Faillissementsdossier". Faillissementsdossier. Archived from the original on March 23, 2012. Retrieved March 8, 2012.
    53. ^"Major League Baseball, Upper Deck settle lawsuit". Reuters. March 4, 2010. Archived from the original on September 15, 2016. Retrieved September 2, 2016.
    54. ^Morlan, Kent. "Re: The Upper Deck Company v. American International Specialty Lines Insurance Company". Archived from the original on March 6, 2016. Retrieved April 26, 2018.

    External links[edit]


    'Mind-blowing' sports trading card industry continues to surge locally

    EVANSVILLE -- Clinton Fenwick has a fond memory of his first experience with sports trading cards. 

    His grandfather  took him to St. Louis Cardinals games as a kid.  Players such as Ozzie Smith, Willie McGee and Tom Herr -- the guys he grew up watching on television -- were immortalized in his brain.

    As a Cardinals fan, his grandfather wanted him to have some memorabilia of his favorite team. Not a hat, shirt or some other type of clothing. But some kind of collectible of the players he loved.

    That's how he got the idea  to buy Clinton his first pack of baseball cards. The two headed down to a Marathon station at the intersection of Indiana 61 and Indiana 64 in tiny Arthur, Indiana. Who knew that a 50-cent pack of Topps purchased for a 6-year-old in 1985 would spark an interest that would resurface 30 years later?

    "Things always seem bigger when you're a kid," Fenwick said with a laugh. "Back then, I was always interested in chasing rookie cards and error cards. It's always been fun. I have a good time with it."

    The sports trading card industry has experienced peaks and valleys over the years. There was a boom in the 1990s in a variety of sports. Cards from the 1970s and earlier have maintained popularity due trading card stores in california the rarity of certain ones.

    For most of the 2000s and 2010s, collecting sports cards just didn't seem to be as popular. Only rookie cards, autographed cards and cards featuring star players drew much interest. 

    Then COVID-19 hit.

    While people were stuck at home, many returned to old hobbies. Fenwick was one of them. He estimates he hadn't been serious about the card collecting game in well over two decades.

    "I was home more, cleaning up old stuff. I found all of these old boxes of cards and I was wondering, 'I wonder what this stuff is worth?'," Fenwick said. "After I found out some of it was worth stuff, I was like 'Whoa.' I was back into it." 

    The lockdown boom for sports cards inspired David Nguyen. While he's been collecting his whole life, he had only ever sold cards as a side job. It was a way to make a small amount of money but never something he would consider a full-time gig. 

    In fact, sports cards are now a $5.4 billion industry.

    Nguyen, who had dreamed of owning his own sports card shop, opened his business in 2020.  He bought The Hobby Den in the Village Commons shopping center in Evansville. The store specializes in buying, selling and trading sports cards, Pokemon and other memorabilia.

    "When the market boomed last year, I saw people making thousands of dollars. I saw the market was open here (in Evansville) and I decided to go for it," Nguyen said. "It was the perfect time to open. Do things the right way and be more customer-focused. I've gotten a lot of positive reaction out of it so far." 

    Nguyen sells a variety of boxes, packs and individual cards both in his store and online. He also does virtual "box breaks," where interested parties can purchase a spot for $20 and land cards revealed in pack-openings on Facebook Live. He's also trading card stores in california to eventually sell "mystery boxes" that have random individual packs.

    He believes the industry saw a resurgence for a variety of reasons. But one of the primary factors was simple: People saw it as a way to make money.

    "It's a physical way to do the stock market. That's the best way I can describe it," Nguyen said. "If you go buy stock in Disney or something, you’re like, 'Cool, I have Disney stock.' But there’s no other way to invest in that company or make it entertaining. When you watch sports and california bank and trust long beach up with these players, that’s kinda like real-time movements and market right there."

    Geoff Gentil got into the card bank of america dua sign in game as a kid. While he's stayed involved over the years, it's become something he's passed along to his 13-year-old son, Seth. The two went to the National Sports Collectors Convention in Chicago together where they received some social media fame for pulling a rare card of MLB superstar Mike Trout.

    Even though he's dabbled in selling, he considers himself a collector. But he understands why there's been a surge, especially among people who may not have ever considered getting into the resale market.

    "When COVID hit, I think there was this phenomenon of the 'side-gig' economy," Gentil said. "I think people gravitated to the sports cards side of it as a quick-flip to try and make money on it during that boom.

    "The demand is still out there because you can’t run into Target or Wal-Mart anymore and find a pack of cards."

    That’s still the case. If you make a stop at a chain big-box store, it’s unlikely you’ll be able to find boxes or packs, at least for the big three sports leagues. Soccer and hockey are all you're often able to find. 

    These boxes, which often sell for as cheap as $20 or $30 retail, are often bought as soon as they hit the shelves. Then, they're sold for double, triple or even more the original price on the secondary market. For example, a 2021 MLB Box was found selling for almost $500 at an Owensboro flea market.

    While most won't sell at a price that high, people had to purchase them at higher costs than they're accustomed to. That's happens when the product becomes harder to find.

    "It's understandable. It's basically free money to people if they know how to do it properly," Nguyen said. "If they can buy this box for $20 and sell it for $35 or $40, I don’t see why they wouldn’t do that. But now, the companies are raising their prices so something that used to sell in a day is now taking weeks." 

    Certain cards will always be expensive, no matter how the industry looks. For example, Nguyen is currently selling a graded rookie Michael Jordan card for nearly $6,000.

    But the lack of finding those cheap individual packs or even reasonably priced boxes has had an impact. Especially on kids. It's not as easy for them to get involved with the hobby due to a lack of affordable product.

    "Thirty years ago you could buy a pack of cards for 50 cents. You can’t do that today," Gentil said. "Just the entry point to get into the hobby anymore is mind-blowing with boxes going for $400. But I think it's always been a hobby geared toward adults. We just didn't realize it when we were kids."

    Contact Courier & Press sports trading card stores in california Hendrix Magley via email at [email protected] or via Twitter @TweetsOfHendrix.



    Wholesale Sports Trading Cards Distributor List

    Here are some Sports Trading Card Distributors:

    As sports cards have become more popular, it's become increasingly difficult to obtain many products at the wholesale level without a previously established account.

    You can still find unopened product, its just become much more difficult post 2018.

    eBay trading card stores in california The Worlds Marketplace

    Believe it or not, eBay has some of the lowest prices when it comes to sports cards, supplies and unopened boxes. 

    Wholesale Auctions on eBay

    If you are thinking about starting a sports card shop you want to use eBay both as a place to sell and buy.

    Sealed Boxes For Sale

    Sealed Cases For Sale

    Buying from the wholesale lots section is a good place to find deals that are sometime below wholesale prices. 

    Newer products will be cheaper at wholesale distributors, but eBay can have good deals on older boxes and other unique items.

    With unopened sports card trading card stores in california becoming increasing difficult to obtain at the wholesale level, many people have moved to selling retail blaster boxes found typically at Target and Walmart. 

    Target Inventory

    2021 Topps Allen & Ginter Blaster Box

    2021 Panini Chronicles Basketball Mega Box

    You may have to supplement your store inventory with boxes you obtain on the secondary market or at retail outlets like Target. 

    The Topps Company

    Topps Vault on eBay

    Recently, Topps is making it easier to buy direct from them. While you may not be able to make the financial commitment it will take to become a HTA Store, they do offer other products.

    I've talked to several shop owners who have been flipping the Topps Now cards that Topps began producing in 2016 in their stores.

    They also continue to sell unique vault items on the Topps eBay Store.

    Topps Direct Information: [email protected]

    DA Card World

    DA Card World eBay Store

    One of the largest online Sports Card Dealers but not a true "wholesale" sports card distributor, however prices can be as low or lower than your normal outlet.

    Locally owned sports first united national bank pa in Virginia Beach, VA that specializes in autographs and apparel.

    Perhaps you can find something in the their online store or clearance section that you can flip for more money in your local market. 

    Yankees Gear

    Buy products direct from China! They have many sports products available. I've personally ordered from this website many times back in 2006-2008. The products come direct from China.

    Sports Jerseys For Sale

    Search for sellers the same way you would on eBay, find those with good feedback.

    The premiere distributor of the United States with distribution centers in New York, Reno, Nashville, St. Louis and Chicago - Southern Hobby Supply represents all of the major sports and non-sport trading card companies as well as most of the major games and toy manufacturers.

    This is a true wholesale distributor - meaning you will need your states resale tax-ID number.

    I met this wholesale distributor at the 2011 Las Vegas Sports Card Summit, and they are perfect if you own a store.

    They have much more than Sports Cards and Gaming, they can also provide all of the supplies and accessories that go with the collectibles. These additional items are often high dollar margins that help your bottom line.

    With 5 locations across the country, Southern Hobby can ship 95% of the U.S. in a 1 of 2 day transit time. They also offer an extensive route deliver service to over 90 major cities across the USA. If you fall into their delivery area, you could save $1,000’s each year in shipping costs.

    Shop New Arrivals Deals at Kole Imports & Closeouts! Deals on Home Decor, School & Office Supplies, Toys and more. Click Here!

    Kole Imports

    You might find that other licensed sports products sell well in your store that aren't cards.

    Kole Imports has a wide array of sports products that you might be able to sell online or in your brick and mortar store. I've used Kole a lot to great success and always find some good stuff to flip.

    Panini America has quickly become one of the global leaders in Sports Trading cards - with trading card stores in california sets for the NBA, NFL, NCAA, Racing and MLBPA.

    Getting this companies products would be a must if you want to open a card store. In 2016 they will have an NFL exclusive. You must have a store front to have a direct account with Panini America.

    Panini America eBay Store

    With over 20 years experience in providing excellent service to brick and mortar hobby stores, Sweet Deal is a must contact if you have, or are looking to get into the retail space.

    They are located in California, so if you have a west coast hobby store and are looking to get product fast and hate waiting on east coast deliveries, Sweet Deal can take care of you.  

    Looking for other stuff that's not sports cards? Well they also carry Ultra Pro supplies, Pokemon and Yu-Gi-Oh plus more!

    I used this sports card distributor back when they were first starting out. They didn't even have a website and it was all done over the phone.

    They have grown a bit and are a good source if you are on the east coast. They sometimes get exclusive autographs from Atlanta Braves players and other athletes.

    This is a true distributor of cards and supplies - meaning you will need your states resale tax-ID number.

    I actually met this Sports Card Distributor at the Las Vegas Sports Card Industry Summit in 2011. They are a great group of people that are working hard to get the best prices and information to you about products. These guys stock the brand new releases PLUS some of the 'older' product too. You'll also find Yu-Gi-Oh, Pokemon, and Magic along with a full line of sports products.

    All the prices they quote you are what you pay, no COD or other fees. They also have Net 6 WEEK Payment plans. They also stock BCW Supplies at the same price as direct + free shipping if you order with boxes/cases.

    This is a true distributor of cards and supplies - meaning you will need your states resale tax-ID number.

    Steel City on eBay

    Similar to DA Card World and Blowout Cards, they aren't a true wholesale distributor. They will have products available at or around wholesale prices depending on the demand for the products.

    A great option for both non-sports and traditional sports cards from all the top card makers.

    You will need a state re-sale ID to order from this company directly. The prices are going to be similar to the distributors above. I have never worked with this company directly, however they update the website on a regular basis so its worth giving them a shot.

    Located in Rocklin, CA this is a good choice if you are on the west coast. I have confirmation that they have good prices from an online retailer who buys from them.

    I remember these guys when I did business over a decade ago - so they have the experience and knowledge trading card stores in california the industry. Visit the website and give them a call to setup a distributor account.

    Upper Deck is much like Topps in that you must be buying at large quantities in order to be eligible to buy directly from Upper Deck.

    I've heard becoming a Diamond Dealer is similar to joining a club, the other members have to accept you. Kind of strange.  

    I know they have restrictions on selling their product online so really this is only an option if you plan to open a popular sports card store. Upper Deck has a Diamond Dealers program you must apply for even if you are buying from distributors.

    Similar to DA Card World and Steel City Collectibles, they are not true distributors. 

    Blowout Cards eBay Store

    Not a traditional sports card distributor, but does have interesting items including supplies.

    Had at one point a full line of Topps factory sets dating back to the 1980's. Might be worth signing up for just to check out some prices.

    One of Canada's top distributors, you want to give them a call if you live north of the United States border.

    They not only carry the full line of sport trading card boxes and cases, but also a ton of gaming and other type of products that sell well at the hobby shop level.

    Located in Ontario Canada, they carry products from Upper Deck, Topps and plenty of sports card supplies.

    Located in North York Canada, they have sports cards from Panini, Upper Deck, and Topps. 

    Gaming products include Flesh and Blood, Pokemon and You-Gi-Oh.

    Located in Sweden, if you need an international sports card distributor they do carry Upper Deck, Pokemon, Magic and Ultra Pro.

    A good option for China, as they carry Upper Deck, Topps, WWE, Beckett Magazine's, Panini, and much more.

    Posted by SportsCardRadio
    trading card stores in california August 27, 2009 temperature in san jose today in Sports Card Websites

    Board Game Honor". BoardGameGeek. Retrieved February 23, 2020.
  • ^"2013 Golden Geek Best Card Game Nominee

    Why a NFL Linebacker is Opening a Collectible Cards Shop

    Opening a new business is always risky. Opening a business during a pandemic, while also managing a career as a star NFL player and Magic influencer definitely seems like it would take that challenge to the next level. With the support of his lifelong friend and business partner, that's exactly what Pittsburgh Steeler Cassius Marsh is doing when he opens the doors to Cash Cards Unlimited at the end of this week.

    Marsh has been a fan of collectible card games since his childhood and has dozens of Magic: The Gathering Commander decks ready to brawl whenever he has the time to relax and play a few matches with friends. Although the NFL season will keep him in Pittsburgh when the late summer rolls around again, he's currently back in his hometown of Westlake Village, California making the final touches on Cash Cards Unlimited before the public opening on February 26. Game Rant recently had a chance to sit down with Cassius Marsh and talk about his enthusiasm for collectible card games and his new business venture with his friend and business partner Nick Nugwynne.

    RELATED: Magic: The Gathering Wave of Bans Hits Nearly Every Format

    Marsh and Nugwynne have put together a shop full of incredibly rare cards and are aiming to provide a luxury level experience that helps card players feel safe. They also want customers to feel like part of a special community when they enter Cash Cards Unlimited to shop around (or eventually play in some events when it's safe to do so). The store stocks everything from everything from Pokemon TCG to sports cards and obviously Magic.

    When Game Rant spoke with Marsh over the weekend, he explained why this project is so important to him and why he feels confident now is the right time to make this play, despite any added challenges the pandemic may be causing.

    "The market for trading cards is going crazy right now, even though the pandemic is going on. But we're also focusing on the virtual side of our business right now. We do live breaks, which are a ton of fun. We're getting to interact with our community and getting to know each other."

    Marsh also went on to explain why he's so comfortable stepping away from his new store when the season rolls around and how it will get by without him.

    "I'm very lucky to have my best friend Nick as a partner. He's really the brains behind the operation and he'll be the support when I'm gone during the season. I'm a football player first and foremost. This is a passion project for me and something that I've wanted to do. It's a beautiful place to be and I'm going to look forward to coming back to it every off season."

    Fans of Marsh and collectible card games who aren't in California can follow along with what his happening at the store by keeping an eye on Marsh's social media accounts or watching the live breaks on the store's instagram account.

    Cash Cards Unlimited opens to the public on Friday, February 26, 2021.

    MORE: Magic: The Gathering - Watch Every Cinematic Trailer

    It Takes Two Hit By Trademark Claim by Take-Two Interactive

    Take-Two Interactive has continued issuing trademark claims, but this time, one's been issued to Hazelight Studios for its title It Takes Two.

    Read Next


    About The Author
    Denny Connolly allen edmonds normandy boot black (2789 Articles Published)

    Denny Connolly is an editor and contributor who joined the Game Rant team in 2014. He specializes in game guides, MMO coverage, and the Pokemon GO beat; but is a lifelong fan of all game genres. He's a graduate of Penn State where he studied English and Education.

    More From Denny Connolly
    trading card stores in california

  • Comments

    Leave a Reply

    Your email address will not be published. Required fields are marked *